Nintendo Wii
Nintendo president Satoru Iwata believes in the business theory of 'the blue ocean': to succeed, a company must seek out 'a blue ocean', a place where there are no competitors. Anyone who ventures into the bloody, red ocean where countless rivals fight to the death will make his chances of success small. Iwata: “It's always good to“ zig ”when everyone“ saws ”. With the traditional games, making them ever more realistic, you only appeal to the hard core of gamers, young men from 18 to 35, is the reasoning. Where are the families, the women, the little children, the old people?