{"id":8,"count":30,"description":"Brand names are ingrained more deeply into our language than we realize. Yet we know little about it. Brand names are not in dictionaries or encyclopedias. Why would they? They only refer to themselves, to the product they stand for. Or not quite? Thousands of brand names have been given the name of their founder. Global brands were once created by one person. As the brand spread around the world, their person fell into oblivion. Who were they? Why were they so successful? Were they consciously striving for expansion or did it happen more or less by accident?","link":"https:\/\/marcelgrauls.be\/en\/tag\/de-kroon-op-het-merk\/","name":"The crowning glory (2002)","slug":"de-kroon-op-het-merk","taxonomy":"post_tag","meta":[],"_links":{"self":[{"href":"https:\/\/marcelgrauls.be\/en\/wp-json\/wp\/v2\/tags\/8","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marcelgrauls.be\/en\/wp-json\/wp\/v2\/tags"}],"about":[{"href":"https:\/\/marcelgrauls.be\/en\/wp-json\/wp\/v2\/taxonomies\/post_tag"}],"wp:post_type":[{"href":"https:\/\/marcelgrauls.be\/en\/wp-json\/wp\/v2\/posts?tags=8"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}